Michael reworked a paper he wrote for the Urban Psychology course he took in Term 2. His paper was accepted and he presented it on 21 June 2024 at the Mobilities and the Digital: Digital Geographies Research Group Annual Symposium 2024 at the University of Birmingham. Congratulations Michael for achieving this within a one-year programme!


“Beyond Transportation: Analyze Human Behaviour Change around Jabodetabek Through Online Platforms”


The pervasive use of online platforms for mobility purposes has greatly influenced behavioral patterns in urban areas. Since the technology advancement, it has become prominent in Indonesia, especially in Jakarta and its surrounding peripheries, called “Jabodetabek” (Jakarta, Bogor, Depok, Tangerang, and Bekasi). This paper aims to analyse behaviour changes observed of Jabodetabek due to the adoption of online platforms that cater their mobility. It focuses on the analysis of motorcycle taxi services, which have expanded their offerings beyond transportation to include grocery shopping and food delivery. It examines how these online platforms have influenced human behaviour and addresses the policy and planning considerations associated with their use.

Online platform has transformed the way people interact with transportation options in Jabodetabek. These platforms provide convenience, transparent pricing, and improved safety, replacing traditional motorcycle taxi stations with the ability to locate nearby pick-up and drop-off points. It also has eliminated the negotiation process and offer competitive pricing. The social interaction between drivers and passengers on these platforms creates a sense of community and validates the behaviour change towards using motorcycle taxis. Additionally, these platforms have introduced the option of grocery shopping without physically going to the store, may saving time and effort for individuals in a congested city like Jabodetabek. Furthermore, the visibility and access provided by online platforms benefit both consumers and food vendors. Consumers can conveniently access a wide variety of food options, while smaller food businesses can reach a larger consumer base.

However, the adoption of online platforms also presents challenges and considerations for policy and planning. These include another potential traffic congestion, safety and security concerns, neglected public transportation options, diminished sense of place and community connection, sustainability issues, and potential job losses in certain sectors.

Hence, this paper analyses how relevant psychological factors and stages of behaviour change, policymakers can promote the sustainable integration of online platforms in urban development. This includes enhancing public transportation options, collaborating with online platforms to ensure user protection, and addressing sustainability and job loss concerns. Understanding the impacts and challenges associated with online platforms can help shape effective policies and planning initiatives to create a positive and improved urban experience in Jabodetabek.